A paid media agency that spends your budget like it was ours

Search, social, streaming and retail placements, bought against profit instead of impressions. We build the creative, run the buying and measure what actually drove the sale, so the report answers whether the money worked.

A paid media agency earns its keep in the gap between what a platform reports and what the business banked. Platforms grade their own homework, last click credits whatever happened to be last, and a budget that looks efficient in a dashboard can be doing very little.

We start from profit and work backward: the creative that earns attention, the buying that reaches the right people at a sane price, and measurement built to survive a skeptical finance team. If you are looking for a PPC agency Denver brands can call, that is the standard we hold ourselves to.

What we run

Google Search Shopping & Performance Max Bing & Microsoft Ads Query & Negative StrategySearch captures demand that already exists, so we protect the budget with tight match strategy, honest query reports and landing pages that finish the job.Paid SearchPaid Search
Meta & Instagram TikTok & Snapchat Pinterest & Reddit Creative TestingMeta, TikTok, Pinterest, Reddit and Snapchat each reward different creative. We build for the platform and the person, then test what holds.Paid SocialPaid Social
Connected TV Programmatic Display Audience Targeting Frequency ManagementConnected TV and programmatic placements that put the brand in front of the right household, with frequency held to a level people tolerate.Streaming & ProgrammaticStreaming & Programmatic
Variant Production Hook & Angle Testing UGC & Creator Ads Landing Page PairingThe ad that wins in week one is rarely the one winning in week eight. We make variants in volume and retire the tired ones early.Creative ProductionCreative Production
Incrementality Testing Media Mix Models Cross-Channel Reporting Budget ReallocationWe measure against revenue and margin, with incrementality tests where the platforms' own numbers cannot be trusted.Attribution & MeasurementAttribution & Measurement
Amazon Ads Walmart Connect Instacart Ads Shopping FeedsWhere the sale happens on a retailer's site, we run the on-site ads next to the off-site ones so the budget moves to what converts.Retail & Marketplace MediaRetail & Marketplace Media

How our paid media agency works

Audit and goals

We read the accounts, the margins and the sales data, then agree what a good result is in profit terms before a dollar is moved.

  • Account Audit
  • Margin Targets
  • Tracking Review
  • Goal Setting

In good company...

What does a paid media agency actually do?

It plans, buys and measures advertising across search, social, streaming and retail placements, and it should make or direct the creative too. The useful version reports on revenue and margin, not only clicks and impressions.

Are you a PPC agency Denver brands can hire?

We are based in Boulder, a short drive from Denver, and we run PPC for brands across the country. Most of the work is remote, with in-person planning days for clients who want them.

How is a paid media agency different from a PPC agency?

PPC usually means paid search. A paid media agency also buys social, streaming and retail placements, and decides how budget should move between them, which is where most of the money is won or lost.

How do you measure paid media against profit?

We tie spend to revenue and margin, use incrementality tests where platform numbers cannot be trusted, and report payback period alongside return on ad spend so a good-looking ratio cannot hide a slow recovery.

How much should a brand spend with a paid media agency?

Enough to produce readable data within a few weeks, which depends on your price and conversion rate. We will tell you if a budget is too small to test properly and suggest where to concentrate it.

What does a paid media agency cost?

Our fees come in under the cost of the full time hires this work usually needs and are competitive with a good contractor, with senior people on it from the start. We do this work directly for large brands and behind the scenes for other agencies. Send us your range and the channels you use, and we will come back with a number.

Book a free consult

Tell us what you're building and we'll get back to you.

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