Brand, packaging, web and media for food, beverage and household brands. Built for the shelf you are fighting for and the screen you are found on.
CPG is the category where the work has to survive contact with a retailer. A brand that reads beautifully in a deck still has to win at four feet, in a second, next to a store brand that costs less.
So we build for both. The pack, the site and the media are one job, because the shopper does not experience them separately.
Circana put US private label CPG sales at 330 billion dollars, holding 24 percent of value share in food and beverage aisles. Your competition is not only the brand next to you, it is the store you are selling through.
The pack is the only media you are guaranteed, and it has to work in a second at four feet, without the context a website gives it.
Retailers judge on units per store per week, and the window to prove it is short. Everything upstream has to point at sell-through rather than awareness.
Trial is the expensive half. The business is in the shopper who buys it a second time without being paid to.
For us it means brand and packaging, the site, and the media that gets the product found and bought, treated as one job. A pack that works and a site that contradicts it is a brand problem, not two separate briefs.
Yes, and it is often the better time. Pack architecture and claims are cheaper to get right before a retailer has approved a planogram and a print run exists.
Once you are there. We are not a broker and we will not pretend to be. What we do is make sure that when a buyer looks at your pack and your numbers, neither of them is the reason you get declined.
Both, and we would rather do both. Most of our CPG work started as brand and packaging and grew into media, because the two keep running into each other.
Yes. DTC lets you learn fast and retail makes you commit, so the pack has to satisfy a shopper who is scrolling and one who is standing in an aisle. We will tell you where those two are currently fighting each other on your site.
It depends on the scope. Send us the range and where you sell, and we will come back with a number and whether we are the right team for it.
Tell us what you're building and we'll get back to you.
