Email and SMS programs that bring customers back. We build the flows, run the campaigns and keep the list healthy, so the channel earns revenue every day and not only on send days.
A lifecycle marketing agency looks at the whole relationship, from the first welcome to the win-back months later. Email and SMS are the cheapest growth a brand has, and the easiest to damage with too many sends and too little thought.
We build the automated flows that run quietly in the background, plan the campaigns around your calendar, and watch deliverability so what you send reaches the inbox. Some clients need a second order in thirty days, others a nine month buying cycle. Both come down to being worth opening.
We review your flows, lists, deliverability and revenue by message to find what is working and what is quietly failing.
We map the customer journey and rank the flows and campaigns by the revenue they should add.
Flows, templates and campaigns are built and tested in your platform, then released in order of impact.
We test subject lines, offers and timing every month, and report revenue per recipient alongside opens and clicks.
It plans and runs the messages a customer receives across their relationship with a brand, mostly email and SMS, from the welcome to the win-back, and measures them against revenue and retention.
Email marketing often means sending campaigns. Lifecycle marketing adds the automated flows and segmentation that respond to what each customer does, which is where most of the revenue sits.
Klaviyo, Braze, Mailchimp, Attentive and others. We build in the platform you already pay for, and we will say when a move would save money.
We watch authentication, list hygiene, sending patterns and complaint rates, and we stop sending to people who have stopped engaging, so the mail that matters reaches the inbox.
New flows usually produce revenue within weeks. The full effect builds over a few months as segments mature and tests compound.
Our fees come in under the cost of the full time hires this work usually needs and are competitive with a good contractor, with senior people on it from the start. We do this work directly for large brands and behind the scenes for other agencies. Send us your platform and your list size, and we will come back with a number.
Tell us what you're building and we'll get back to you.