Buyers now ask ChatGPT, Gemini and Google's AI Overviews before they ever open a results page. We build the content, structure and citations those answers draw from, alongside the technical SEO that still decides what any engine can read.
An AI SEO agency works on a different problem from a traditional one. Search used to hand a buyer ten links. Now an answer engine writes one paragraph, names a few sources, and a brand that is not in it does not exist for that question.
So we do two jobs at once. We make your site, content and mentions easy for generative engines to understand and cite, which is what generative engine optimization means in practice, and we keep the classic foundations clean, because crawlability, speed and structure still decide what any engine can read.
We start by asking the major engines the questions your buyers ask, and record who gets cited, where you appear and what the answer says about you.
We fix what blocks reading, then restructure and write the pages an engine can lift an answer from, with the evidence stated where it will find it.
We earn the references and mentions engines weigh, since being cited depends as much on what others say about you as on your own pages.
We re-run the question set each month, track citations and referrals, and adjust, because answers change faster than rankings do.
It works on how your brand shows up inside AI answers as well as in the ten blue links. For us that means making your content easy for engines to understand and cite, earning the mentions they weigh, and keeping the technical SEO underneath it sound. We do that work directly for large brands and behind the scenes for other agencies.
The names overlap. Generative engine optimization, answer engine optimization and GEO SEO all describe the same shift, which is getting a brand cited inside an AI-written answer. We use AI SEO as the umbrella and treat each of the others as a workstream with its own measures.
By asking the engines the questions your buyers ask, on a fixed schedule, and recording whether you are cited, where, and against whom. We pair that share of answer with referral traffic and pipeline, so the report is about outcomes and not only rankings.
Often yes, because ranking and being cited are separate outcomes. A page can sit in the top three and still be left out of the answer above it. A good AI SEO agency checks both, and starts with the structure and evidence that answers draw from.
No, and be wary of any that does. Engines choose their own sources and change them often. What an AI SEO agency can do is raise the odds: clear entity information, quotable evidence, credible third-party mentions and a site engines can read.
Our fees come in under the cost of the full time hires this work usually needs and are competitive with a good contractor, with senior people on it from the start. Send us your category and the questions you want to win, and we will come back with a number.
Tell us what you're building and we'll get back to you.