A Denver branding agency for brands that live on a shelf and in a feed

Strategy, naming, identity and packaging for brands that need to be recognized in a second. We work out who you are for, then build a brand that holds up on a crowded shelf and in a crowded feed.

A Denver branding agency earns its fee before anything is drawn. Most weak brands are weak in the thinking: no clear buyer, no clear reason to choose them, and no rule for what they will never say.

We work from our Boulder studio, a short drive from Denver, and take the work from strategy and naming through identity, packaging and the guidelines that keep it consistent. The finished brand should be easy to describe, easy to recognize and easy for a team to use.

What we run

Category Research Positioning Audience Definition Brand VoiceWe work out who you are for and why they should choose you, then write the positioning and voice that every other decision follows.Brand StrategyBrand Strategy
Name Generation Trademark Screening Domain & Handle Checks TaglinesA name has to be sayable, ownable and not already taken. We generate, screen and pressure-test until one earns it.NamingNaming
Logo Design Type & Color Systems Photography Direction Illustration & IconographyThe system that makes you recognizable at a glance: logo, type, color and the rules that keep them consistent.Visual IdentityVisual Identity
Structural Direction Label & Carton Design Shelf Testing Print-Ready FilesPackaging is your most important ad, and the one people hold. We design for the shelf, the thumbnail and the unboxing.PackagingPackaging
Guideline Documents Asset Libraries Templates Team TrainingA guide your team and your vendors will actually use, with clear rules and real examples.Brand GuidelinesBrand Guidelines
Launch Planning Website Alignment Social & Sales Assets Internal RolloutA rebrand lands better with a plan: the announcement, the website and the materials all arriving together.Launch SupportLaunch Support

How our branding agency works

Research and strategy

We study the category, the buyers and the competitors, then settle the position the brand will own.

  • Category Research
  • Buyer Interviews
  • Competitive Audit
  • Positioning

In good company...

What does a Denver branding agency do?

It handles the strategy, name, visual identity, packaging and guidelines that make a company recognizable and easy to choose. The thinking comes first, since design cannot fix a brand with no clear position.

Is your branding agency in Denver?

Our studio is in Boulder, about thirty miles from Denver, and we work with brands across Colorado and the country, in person for workshops and remotely for the rest.

How long does a full brand identity project take?

A typical identity and packaging engagement runs eight to twelve weeks, depending on the number of products and how many rounds of review the team needs.

Do you handle trademark and naming clearance?

We screen every name before it reaches you and work alongside your trademark counsel on the finalists. We do not file trademarks ourselves.

Can you work from an existing brand instead of starting over?

Often yes. A lot of our branding work is a refresh that carries forward whatever recognition the brand already has.

What does a Denver branding agency cost?

Our fees come in under the cost of the full time hires this work usually needs and are competitive with a good contractor, with senior people on it from the start. We do this work directly for large brands and behind the scenes for other agencies. Send us your scope and your timeline, and we will come back with a number.

Book a free consult

Tell us what you're building and we'll get back to you.

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