Brand, web and media for supplement, nutrition and wellness brands, built around the second, third and twelfth order and around the searches that bring a new customer to you in the first place.
A health and wellness marketing agency earns its keep after the first order. Supplement and better-for-you brands live on reorder rate and lifetime value, and a brand can win the first conversion and still lose, because the margin is in the second, third and twelfth order.
That decides where we start. People search the ingredient and the symptom, not your brand, so demand is created in search and in answer engines before anyone knows you exist. We build the brand, the site, search and media for that path, then the subscription, email and retail work that brings the customer back. The claims rules sit inside all of it, as one more constraint we manage.
Reorder rate and lifetime value decide whether acquisition pays back, so the work is judged on the second, third and twelfth order, not on the first conversion. Offers, trial terms, cancellation flows and the email that follows a first order are part of the marketing.
People search the ingredient and the symptom, not the brand. Demand gets created in search and in answer engines before anyone knows you exist, which is where organic and AI search earn their keep.
The same product has to work in a retail set and in a paid social funnel, with different buyers and different proof in each. We keep the two consistent and make the differences deliberate.
Structure and function claims have to be truthful and backed by evidence the FTC would accept, and supplement labels carry the DSHEA disclaimer and the FDA notification obligations. We design inside those rules, and make testing, certifications and reviews easy to find on the pack, the page and in search.
For us it starts with the second order. We build the brand, the packaging, the site, search and media around reorder rate and lifetime value, and manage the claims rules as one constraint inside that. We do that work directly for large brands and white label for other agencies.
A general agency optimizes for the first conversion. A health and wellness marketing agency plans for the customer who reorders, and for the person who searches an ingredient or a symptom long before they know your brand exists. Rules like FDA structure and function, FTC substantiation and DSHEA matter, and we treat them as inputs to the creative, but they are one part of the work.
Yes, because demand here is education-led. Buyers search the ingredient, the symptom or the goal, and ask answer engines the same questions, so organic and AI search are where the category gets built. We write to what the evidence supports and aim to make your brand the answer that gets cited.
Both. Supplements carry the most regulation, so we are comfortable there, and the same approach applies to sports nutrition, functional food and drink, diagnostics and personal care brands.
It helps a great deal. Most wellness brands sell direct on subscription and in retail at once, and the two reward different things. We plan the offer, the pack and the page so they agree, and we measure paid acquisition against repeat purchase, not the first order.
Less than an in house team and competitive with a good contractor. Our fees come in under the cost of the full time hires this work usually needs, and senior people are on it from the start. Send us your range and where you sell, and we will come back with a number.
Tell us what you're building and we'll get back to you.
